1. They are effective
For centuries, ingredients found in nature have been used in the preparation of cosmetics. Their effectiveness has long been recognized and guaranteed, and this well before the emergence of petrochemicals. Moreover, innovation and natural cosmetics are not contradictory. The big difference between conventional laboratories and bios from the object of research: chemical or plant. The plant extracts are active: in the student was able to find a large number of drugs. They can heal, but also beautify. The natural cosmetics can contribute to the health of your body.
2. They are not harmful to health
The chemical preservatives, synthetic fragrances, solar filters and some chemical dyes in regular cosmetics can cause allergies. Cosmetics are made of natural ingredients whose effects are known. It is always possible to respond to certain ingredients that you learn to recognize and avoid. At the same time, many plants have beneficial effects on skin problems. The cosmetic use some chemical ingredients suspected to be carcinogenic and other toxic to be enjoying the fact that it is very difficult to prove.
The natural brands apply the precautionary principle in refusing the controversial ingredients and genetically modified organisms.